AI BASED PERSONALIZATION STRATEGIES FOR PERFORMANCE MARKETING

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of e-commerce businesses are turning to server-side tracking as a way to enhance their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present additional expenses, it can cause higher precision and even more trusted informatio

The Importance of Multi-Touch Attribution in Performance MarketingMarketing acknowledgment is important for making notified, data-backed choices that straighten with customers' journeys. Multi-touch acknowledgment versions offer a more nuanced point of view, dispersing credit history to touchpoints that aren't constantly offered enough exposure in